Consumer Connections

Air Transat connects with consumers by constantlu adhering to customer feedback. They offer in-flight and post-travel surveys with incentives to maximize the amount of feedback they receive. They take this feedback and put it into place to improve customer service and comfort, such as when they completely redesigned the cabins to maximize comfort.

Air Transit draws in middle-class citizens who can afford to take vacations, and often retired people who don't have many commitments at home. Their brand identity gives them a reputation as a very relaxing, stress-free company to travel with, making it ideal for both members of the workforce looking for a relaxing break, or for retired people who are also looking for intense relaxation.