
Brand Strategies
Air Transat maintains high-quality customer service and low prices to continuously be competitive in the holiday travel market. They are constantly evolving their services and expanding their destination locations to provide customers with new and improved experiences.

Quality & Affordability
The home page of Air Transat's official website is headed "Cheap Flights to Europe and Sun Destinations", immediately establishing their low prices. Travellers will never forget the amazing deal they got on their whoel vacation package - it's written all over the website!

Evolution
Air Transat's service improvement includes adding new planes to the fleet and redesigning the cabins to maximize comfort. Their most recent update was a full renovation of all their airplane's cabins, as they added intuitive in-flight entertainment services, ergonomic Italian leather seats, and much more legroom, even in the economy class. They also added a new lighting system that adjusts cabin light to the time of day to simulate natural light and provide a more restful journey.

Expansion
While already providing service to over 60 different countries, new destination locations are being added every year! This year, 7 new Sun Destinations were added in Cuba and Mexico, including Puerto Vallarta and Varadero.